For food distributors & manufacturers
Every mile cold.
Every mile paid.
Cold-chain last mile for food distributors and manufacturers — a vetted refrigerated network that turns the empty ride home into delivered, in-temperature loads. No trucks to buy. Restaurant Depot runs it daily. Twelve months, zero temperature incidents.
One June Tuesday on the network — 10 routes · 46 stops · 1,454 km · every load in-temp.
Recognized by Forbes 30 Under 30 · Techstars ’24 · Crain’s Cleveland · GFS Food Foundry
The reality
Every night, the trucks come home empty.
We fill the lane home.
The cost of the empty mile
The empty mile home is margin you’ve already paid for.
Every truck that runs home empty is fuel, labor, and a depreciating asset earning nothing. We fill that leg with paid, in-temperature loads. Put your own numbers in — see what the backhaul is worth.
A recovered backhaul turns a paid-for empty leg into a paying load. Use the share of per-mile margin you’d realistically capture — these are your inputs, not ours.
Recoverable margin
per year
$0
Across 12 trucks · 4,200 empty miles / week
Recover this lane →The choice
A truck you buy, or a network you don’t.
Without SupplyNow
- The truck drives home empty — fuel, labor, and a financed asset earning nothing.
- You buy the next truck to win the next lane, and carry it on your balance sheet.
- The CDL shortage caps how fast you can grow.
- A new metro means months and capex before the first delivery.
With SupplyNow
- The empty leg comes back as a paying, in-temperature load.
- Capacity scales on a network you direct — nothing added to your books.
- A larger non-CDL driver pool moves around the shortage.
- A new metro stands up in days, no trucks to buy.
How a lane works
From your dock to delivered, tracked the whole way.
Every operator is vetted and running our software before it carries a load — asset-light, never uncontrolled. Pickup to final stop, every mile temperature-tracked.
The operator
A vetted operator on every truck.
A sensor on every load.
Pickup
A vetted non-CDL reefer collects the load — capacity you direct, not capacity you carry.
Monitor
Temperature and route tracked live on every leg — an excursion is an alert, not a surprise.
Deliver
On-time to each stop, in-temp the whole lane, with clean reconciliation per stop.
Reconcile
The lane closes out with documented records — clean docs become clean delivery proof.
Which are you
Two ways to put the network to work.
For distributors
Grow into new stores and metros — without buying trucks.
Overflow you can't cover, empty backhaul miles turned into margin, same-day recovery, and recurring lanes off your books — all on the network you don't have to own.
For manufacturers
Your product's last mile, held to temperature.
Frozen and refrigerated delivery, monitored pickup to drop, with a documented cold chain and a 12-month zero-excursion record — and no fleet to buy or staff.
No more drivers missing routes. No more angry calls. No more losing the account.
“I could have used these guys yesterday.”
What sets us apart
Not a broker. Not a fleet. Not a warehouse.
Swipe to compare →
| SupplyNow | Own fleet | Broker / load board | Courier app / marketplace | Warehouse 3PL | |
|---|---|---|---|---|---|
| Delivered cost | ~20–25% under in-house, savings shared | Full burden ($126/hr-class) | Spot rates, no leverage | Surge-priced per job | Markup on every leg |
| Temperature integrity | Live-monitored · 12 mo, 0 incidents | Only as good as your trucks | A stranger’s truck | Insulated box, no reefer | Varies by subcontractor |
| How it stays cold | Mechanical reefer + a sensor on every load | Your units, your upkeep | Whatever shows up | Insulated packaging and a fast driver | Depends on the subcontractor |
| Who’s accountable | One party owns the box | You | No one | The app | A chain of hand-offs |
| Add a new metro | Days, no trucks | Months + capex | If someone’s free | Wherever gig supply is | Their footprint, not yours |
| The empty mile | Recovered into paid loads | Deadhead you eat | Not their problem | Not their model | Rarely optimized |
The network
Every metro is a node.
Every node makes the next one cheaper.
Why it compounds
Every load makes the next one cheaper.
Anchor demand builds route density; density lowers delivered cost; the savings get shared; shared savings pull in the next anchor. A marketplace resets to zero every morning. Density compounds.
The model
An asset-light network, not a trucking company.
Non-CDL box trucks
Refrigerated box trucks under 26,000 lbs open a far larger driver pool — sidestepping the CDL shortage that constrains traditional backhaul.
Software-equipped partners
Every operator runs our routing and telematics. Loads are monitored for temperature and timing in real time, pickup to final delivery.
Anchor-distributor demand
We aggregate volume from large food distributors and route it for utilization — delivering at roughly $98 per hour versus $126 in-house.
The network
An intelligent fleet network.
Daily cold-chain routes across nine markets in Ohio and neighboring states, anchored by the flagship Restaurant Depot relationship.
Next: Atlanta · Orlando · Miami · Texas in Q4.
Plus the outlier lanes big distributors leave behind — past the metro edge, where the margin hides.
We’re adding four metros this quarter — lock your lane before the network fills.
The close
One lane to prove it.
Then the lane home is yours too.
Common questions
The two questions every ops leader asks.
“Why not just use a broker or a load board?”
A broker sells you a truck for today. Every load is a new stranger — a new spot rate, a new gamble on whose reefer got serviced, and when something melts, no one owns it. On our network every operator is vetted and running our software before it carries a single load: live temperature and route on every mile, one party accountable, and the record to back it — twelve months, zero temperature incidents. Spot loads reset to zero every morning. Recurring lanes get denser — and density is why your price goes down instead of surging.
“Why not build our own fleet?”
You can — it's just the slowest, most capital-heavy way to grow. Every truck is financed metal, a driver the CDL shortage says you can't hire, insurance, upkeep, and an empty leg home you pay for whether it earns or not. A new metro means months and capex before the first delivery. On the network, capacity stands up in days, stays off your balance sheet, and the mile home comes back as a paying, in-temperature load. Own the customer. Direct the capacity. Skip the depreciation.
Getting started
Your first lane, running in under two weeks.
Quote a lane in 90 seconds. We confirm capacity and a number, run one real load, and send you the scorecard. No contract to start — one lane, then you decide.
- 1 QuoteTell us the lane — origin, stops, temp, cadence. 90 sec
- 2 ConfirmWe come back with capacity and a number. 24–48 hr
- 3 Stand upVetted operator assigned, monitoring live, ACH set. 2–5 days
- 4 Run the pilotOne real load, tracked — then a first-week scorecard. 1 week
- 5 ScaleClone what works to the next lanes and metros. ongoing