The Intelligent Logistics Network
for Food Businesses
We shop 30+ wholesalers for the best price, then deliver same-day in our refrigerated fleet — with dynamic routing, live monitoring, and full cold chain control.
How It Works
Ordering platforms just forward your PO. We physically shop your wholesaler, compare prices across 30+ suppliers, and deliver it same-day in our refrigerated fleet.
Text Your List
Text or message your order to (351) 666-5661. Our algorithm finds every item at the best price across 30+ suppliers.
We Shop & Pick Up
Our shoppers physically walk Restaurant Depot, GFS, or your preferred wholesaler — unlike ordering apps that just forward your PO.
Delivered Refrigerated
Non-CDL refrigerated fleet with live temp tracking and USDOT-certified cold chain. Average fulfillment: 80 minutes.
The cold-commercial-logistics network for the distributors the tech industry forgot.
Restaurant Depot. GFS. Regional food service. The businesses that feed most of America are running on incumbent delivery partners built for a pre-tech era. We run idle commercial vehicles through a live-monitored, asset-light fleet — delivering same-day, sub-30-minute-window service at 15% below the incumbent.
The Restaurant Depot archetype
High-volume wholesale distributors with real route density. We deliver 15% below incumbent pricing and stay because the unit economics of switching back are negative. Cold-chain discipline, same-day reliability, zero missed windows.
The Coltrane archetype
Freight brokers and sub-contractors who need capacity on demand. Volume density tightens dispatch and pressure-tests our fleet-partner network at a scale direct sales can't buy. Gross-margin renegotiation in progress.
Why SupplyNow
Ordering platforms connect you to wholesalers. We go further — we shop, we deliver, and our AI optimizes every mile and every dollar.
Text to Order — No App Required
Text (351) 666-5661 with your list. Our algorithm routes it to a shopper and driver instantly. No downloads, no logins, no portals.
We Physically Shop For You
We walk the aisles of Restaurant Depot, GFS, ALDI, and 30+ suppliers to find the best price — then deliver it. Not a middleman. A full-service logistics partner.
80-Minute Avg Fulfillment
Dynamic routing and real-time dispatch. Crisis order at 10pm? We can have it at your door before midnight. Average fulfillment: 80 minutes.
USDOT-Certified Cold Chain
Non-CDL refrigerated fleet with live temperature tracking on every delivery. USDOT authorized for meat, cold food, beverages, and dry bulk — interstate.
No Contracts, No Minimums
Order once or order every day. No 12-month agreements, no minimum spend. 25-40% cheaper than consumer delivery apps for the same wholesale items.
Cleveland HQ, Scaling Midwest
18-person team with expansion underway to Columbus, Akron, and Boston. Forbes 30 Under 30 founders. Selected from 500+ applicants for Food Foundry.
The Real Cost of Doing It Yourself
Running to the wholesaler costs more than you think. Here's what changes when you switch.
The Wholesale Run
- 3-4 hours at Restaurant Depot per trip
- Staff pulled off the floor to drive
- No temperature control on the ride back
- Locked into one supplier's catalog and pricing
- Vendor shorts your order at 10pm — now what?
The SupplyNow Way
- 80-minute average fulfillment, door to door
- Full team stays on the floor, every shift
- USDOT-certified refrigerated vehicles, live temp tracking
- Our algorithm shops 30+ suppliers for the best price
- Crisis orders fulfilled same-night — text us anytime
Who We Serve
Whether you run a restaurant, a production line, or a catering company — we deliver. 200+ food businesses and counting.
Restaurants & Kitchens
Restaurant Depot members, independent kitchens- Keep your RD membership prices — we just shop and deliver
- Crisis orders when a vendor shorts you — fulfilled same-night
- Recurring or on-demand — schedule weekly runs or text us anytime
- 25-40% cheaper than consumer delivery apps for the same items
Food Manufacturers
SNAP Gourmet Foods, Innovation Foods- Production-to-distributor delivery with USDOT-certified cold chain
- Refrigerated regional logistics across Ohio and the Midwest
- Scale up for seasonal production runs without adding fleet
- AI-optimized routing reduces fleet costs up to 30%
Caterers & Event Companies
Chefs for Hire, event kitchens- Bulk ordering for events — we scale with your jobs instantly
- No advance notice required — text a bigger list anytime
- No contracts, no minimums — order when you need it
- Our algorithm shops 30+ suppliers for the best price per item
Sound Familiar?
Real problems our customers had before switching. Every one solved in week one.
"I spend half a day at Restaurant Depot every week"
We shop your list across 30+ suppliers and deliver same-day. You never leave your kitchen.
"My cooks are making delivery runs instead of cooking"
Our shoppers and drivers handle every trip so your full team stays on the floor, every shift.
"My vendor shorted my order and I need product tonight"
Text us a crisis order anytime — even 10pm. We'll have it at your door within 80 minutes on average.
"I'm locked into one supplier's pricing and catalog"
Our algorithm compares prices across Restaurant Depot, GFS, ALDI, and 30+ more to find the best deal per item.
"Every delivery service wants a 12-month contract"
No contracts. No minimums. Order once or order daily — stop anytime, no questions asked.
"I tried an ordering app but still have to arrange my own delivery"
Unlike Choco, BlueCart, or Rekki, we don't just take your order — we physically shop it and deliver it refrigerated.
Food Industry DNA, Tech Company Mindset
Our founder ran a food business. Our advisors ran Restaurant Depot and GFS. 18-person team, $982K raised, selected from 500+ global applicants for Food Foundry.
Aaron George
CEO & FounderForbes 30 Under 30. CWRU alum. From Dubai to Cleveland — built SupplyNow from a single truck to a Techstars-backed logistics platform. Global Entrepreneur in Residence.
Matt Vann
Co-FounderOwns the Jolly Scholar restaurant. Lived the wholesale procurement problem firsthand and co-founded SupplyNow to solve it for every food business.
Melissa Metts
Advisor — ex-Restaurant DepotSpent years inside Restaurant Depot. Designed our pickup operation around how wholesale purchasing actually works at the store level.
Michael Cook
Advisor — ex-Gordon Food ServiceFormer GFS leader with decades in food distribution. Brings the operational expertise that helps us deliver at scale across the Midwest.
No contracts. No minimums. Text us today at (351) 666-5661.