The cold-chain intelligent fleet network · for food distributors & manufacturers
The cold chain, run as a network.
Not a freight broker, not a fleet to buy — a vetted refrigerated network across nine Midwest metros. We run the lanes your trucks already drive half-empty, every load held to temperature. Restaurant Depot trusts us with daily last-mile. Twelve months, zero temperature incidents.
One June Tuesday on the network — 10 routes · 46 stops · 1,454 km · every load in-temp.
Recognized by Forbes 30 Under 30 · Techstars ’24 · Crain’s Cleveland · GFS Food Foundry
The shift
Cold capacity is hard to add — and one temperature break is a rejected load.
The CDL driver shortage makes refrigerated backhaul harder every year. You can't scale into new stores or metros without scaling a fleet — the slowest, most capital-heavy thing you own. So we don't own trucks. We orchestrate them: vetted operators running our software and telematics, with anchor-distributor demand routed through their capacity.
The empty mile home is margin you've already paid for.
The reality
Every night, the trucks come home empty.
We fill the lane home.
How a lane works
Watch a load move across the network.
Every operator is vetted and running our software before it carries a load — so asset-light never means uncontrolled. Pickup to final stop, every mile temperature-tracked.
Pickup
A vetted non-CDL reefer collects the load — capacity you direct, not capacity you carry.
Monitor
Temperature and route tracked live on every leg — an excursion is an alert, not a surprise.
Deliver
On-time to each stop, in-temp the whole lane, with clean reconciliation per stop.
Reconcile
The lane closes out with documented records — clean docs become clean delivery proof.
Which are you
Two ways to put the network to work.
For distributors
Grow into new stores and metros — without buying trucks.
Overflow you can't cover, empty backhaul miles turned into margin, same-day recovery, and recurring lanes off your books — all on the network you don't have to own.
For manufacturers
Your product's last mile, held to temperature.
Frozen and refrigerated delivery, monitored pickup to drop, with a documented cold chain and a 12-month zero-excursion record — and no fleet to buy or staff.
No more drivers missing routes. No more angry calls. No more losing the account.
“I could have used these guys yesterday.”
What sets us apart
Not a broker. Not a fleet. Not an app.
Not a freight broker
We don't post your load to a board and hope. We start with anchor demand and build density around it — the same vetted operators run your lanes on our software, every load temperature-tracked, one party accountable for the box.
Not a fleet to buy
Capacity you direct, off your balance sheet — no trucks, no CDL hiring, no capex. When a lane proves out, you can sell the trucks you were running half-empty.
Not another app
We move the freight. The software just makes it accountable — live temperature and route on every leg, clean records at the dock.
We're the cold-chain last-mile network.
How we stack up
The clearest way to see it.
| SupplyNow | Own fleet | Broker / load board | Traditional 3PL | |
|---|---|---|---|---|
| Delivered cost | ~20–25% under in-house, savings shared | Full burden ($126/hr-class) | Spot rates, no leverage | Markup on every leg |
| Temperature integrity | Live-monitored · 12 mo, 0 incidents | Only as good as your trucks | A stranger’s truck | Varies by subcontractor |
| Who’s accountable | One party owns the box | You | No one | A chain of hand-offs |
| Add a new metro | Days, no trucks | Months + capex | If someone’s free | Their footprint, not yours |
| The empty mile | Recovered into paid loads | Deadhead you eat | Not their problem | Rarely optimized |
The model
An asset-light network, not a trucking company.
Non-CDL box trucks
Refrigerated box trucks under 26,000 lbs open a far larger driver pool — sidestepping the CDL shortage that constrains traditional backhaul.
Software-equipped partners
Every operator runs our routing and telematics. Loads are monitored for temperature and timing in real time, pickup to final delivery.
Anchor-distributor demand
We aggregate volume from large food distributors and route it for utilization — delivering at roughly $98 per hour versus $126 in-house.
When something goes wrong
One accountable point of contact — you don't chase three carriers. Network redundancy means a backup operator can cover a lane, and live monitoring catches an excursion before it becomes a claim. Asset-light, with someone who owns the outcome.
The people
Vetted operators. Your software.
One accountable network.
A save
How a manufacturer kept its biggest account.
A mid-size food manufacturer was bleeding on its own fleet — missed delivery windows, drivers running over hours, costs climbing. Their largest customer's renewal was on the line.
We cross-utilized their lanes into the network. Deliveries went out on time and in-temp, the cost came down, and the account renewed — and they sold the trucks they no longer needed.
The network
An intelligent fleet network.
Daily cold-chain routes across nine markets in Ohio and neighboring states, anchored by the flagship Restaurant Depot relationship.
Next: Atlanta · Orlando · Miami · Texas in Q4.
And the outlier lanes the big distributors leave behind — past the metro edge, where coverage is hard and the margin hides.
Explore the network →Getting started
Your first lane, running in under two weeks.
Quote a lane in 90 seconds. We confirm capacity and a number, run one real load, and send you the scorecard. No contract to start — one lane, then you decide.
- 1 QuoteTell us the lane — origin, stops, temp, cadence. 90 sec
- 2 ConfirmWe come back with capacity and a number. 24–48 hr
- 3 Stand upVetted operator assigned, monitoring live, ACH set. 2–5 days
- 4 Run the pilotOne real load, tracked — then a first-week scorecard. 1 week
- 5 ScaleClone what works to the next lanes and metros. ongoing